How Prebid.js Works with Ring DAS
Prebid.js is a header bidding solution that allows multiple demand sources to bid on your ad inventory simultaneously before making an ad server call.
Integration Benefits
- Higher CPMs - Multiple bidders compete for your inventory
- Increased Fill Rate - More demand sources = better fill
- Transparency - Full visibility into bidding process
- Control - Set floor prices, timeouts, and bid priorities
Ring DAS Adapter
The DAS bid adapter integrates Ring DAS as a demand source in Prebid.js, allowing Ring DAS campaigns to compete with other header bidding partners.
Configuration
Each ad unit is configured with the Ring DAS adapter parameters including network ID, site, area, and slot name. The adapter handles bid requests and formats responses according to Prebid.js specifications.